## Privacy Notice **Introduction** What this Privacy Notice Covers. This Privacy Notice applies to Uptake’s processing of your Personal Data in connection with your use of Uptake’s website, as well as related products and services we may offer to you (collectively, the “Services”). We treat any data that identifies you, or reasonably can be linked to you, as “Personal Data.” Data that has been de-identified or aggregated so that it cannot reasonably be linked to you is not Personal Data, and we may use that data for any purpose. Throughout this Privacy Notice, you’ll see us talk about “processing” your Personal Data. This has a broad definition and refers to everything we’re doing with respect to your Personal Data under this Privacy Notice. Please note that our website is not intended for anyone under the age of 16. We do not knowingly collect Personal Data from individuals under the age of 16, unless the Personal Data is submitted with verifiable parental consent. Read this Privacy Notice! We want you to feel that our processing of your Personal Data is conducted fairly and transparently, so we want you to read this Privacy Notice. We also understand that you’re busy, and these things can be dense. That’s why we’ve provided… A Quick Guide to this Privacy Notice. This Privacy Notice is your one-stop-shop for understanding what we’re doing with your Personal Data and why. Of course, you should read it top-to-bottom. In case you don’t have the time right now, here is an index to the topics covered in more depth below, so you can jump to your topic of interest and come back to the other parts as soon as you can. **1.** Who are we? You want to know what we mean when we say “Uptake” (or “us” or “our” or “we”). **2.** What Personal Data do we collect? You want to know what Personal Data we’re collecting. **3.** How do we obtain your Personal Data? You want to know how we obtain your Personal Data. **4.** How are we processing it? You want to know how we process your Personal Data and what that means for you. **5.** Who else is getting it? You want to know if we’re sharing your Personal Data and, if so, with whom. **6.** How is it secured? You want to know how your Personal Data is secured. **7.** Are you from the European Union? You are an EU data subject and want to know your rights. **8.** Are you a California consumer? You are a California consumer and want to know your rights. **9.** What if something changes? You’re wondering how you’ll know if our processing or this Privacy Notice changes. **10.** Anything else? You’ve read all of the other sections and still have questions. ### 1. Who are we? When we say “Uptake” (or “us” or “our” or “we”), we mean Uptake Technologies, Inc. and our affiliated companies. We don’t mean other companies or individuals that we don’t own or control. This Privacy Notice only applies to websites and applications within our control and does not apply to any third party sources. Any Personal Data collected through third party websites or applications is subject to the privacy practices of the third party, and you should review the privacy policies of those third parties prior to sharing any data. You can find, and send mail to (if you’d like), our headquarters at 600 W. Chicago Ave., Suite 350, Chicago, IL 60654. If you prefer phone, you can reach us at 312-242-2200. Emails related to this Privacy Notice can be sent to privacy@uptake.com. ### 2. What Personal Data do we collect? We strive only to collect Personal Data that is necessary, and that Personal Data may include: - Contact information, such as your name, address, phone number and email address. - Internet or similar network activity, such as your IP address, your language, country and city from which you are browsing, browser, browsing activity, operation system, service provider, and screen resolution. - Location information, such as information collected when you access our website. - Commercial information, such as information relating to your purchases and services, and purchasing or consuming histories or tendencies. - Financial information, such as bank account or credit card information provided when you purchase Services from us. ### 3. How do we obtain your Personal Data? - **From you:** We obtain most of the Personal Data that we collect about you from you when you interact with our website or Services, including when you (1) contact and communicate with us, (2) register for an account with us, or (3) purchase or use our Services, including our website. - **From our partners:** We may obtain Personal Data about you from our service providers or other partners, including marketing partners and analytics providers. ### 4. Why are we processing it? We may use each category of your Personal Data as follows: - **Provide our products and services:** We use Personal Data to furnish our Services, including to process and fulfill purchases of our Services and to improve the quality, safety and security of the Services. - **Communicate with you:** We use Personal Data to respond to communications, contact you about your transactions, promote our Services, provide other relevant information, and request information or feedback. - **Internal research:** We use Personal Data to conduct internal research to develop, improve or repair our products, services or technology, as well as analyze the effectiveness of our marketing strategies. - **Security or fraud prevention:** We use Personal Data to (1) prevent, detect, protect against, or respond to security incidents, and (2) preserve the integrity or security of systems. - **Legal compliance:** We may use Personal Data to comply with applicable law or to comply with a lawful governmental request. We strive to retain your Personal Data only for as long as necessary to fulfill the purpose(s) for which we obtained the information or as otherwise required by law. ### 5. Who else is getting it? We may share Personal Information with service providers who act on our behalf, our partners, or others operating at your direction or where legally necessary or appropriate. We do not share or sell Personal Information with third parties for their independent purposes, such as marketing. - **Within Uptake and its Legal Affiliates:** Your Personal Data will be shared among employees and contractors, and we may share information with our subsidiaries and legal affiliates. - **Service Providers or Processors:** We engage third parties to act as our service providers and perform certain tasks on our behalf in connection with delivering you our products and Services. The tasks performed by service providers include: (1) processing and storing Personal Data; (2) assisting with marketing communications and advertising; (3) customer service assistance; (4) processing credit card or other financial charges; and (5) providing technology services. - **Partners:** We may partner with third parties to provide services and other offerings. Upon your request, we may also share your Personal Data with partners to provide products or services that may interest you. - **Other Legal Purposes:** We also may share Personal Data: (1) with your consent; (2) to respond to subpoenas, court orders, or other legal process or otherwise required or allowed by law; (3) to cooperate with law enforcement, government or regulatory entities, and safety or investigation authorities; (4) to establish or preserve a legal claim or defense; (5) to protect our property, rights and safety, and the property, rights, and safety of a third party or the public in general; or (6) as part of a corporate restructuring, sale of assets, merger or divestiture. ### 6. How is it secured? We use commercial reasonable physical, technical and administrative security measures to reduce the risk of loss, misuse, unauthorized access, and disclosure. Please note, however, that no security measures are perfectly secure, and we are unable to guarantee the security of your Personal Data. ### 7. Are you from the European Union? The EU’s General Data Protection Regulation provides EU data subjects with the additional rights described below. ### 8. Are you a California consumer? The California Consumer Privacy Act (“CCPA”) provides California residents with the additional rights described below: - The right to know what Personal Data we have collected, used, disclosed and sold about you. - The right to request that we delete any personal information we have collected about you, subject to certain exceptions. ### 9. What if something changes? It could happen. We may change this Privacy Notice or the way in which we process your Personal Data. If we do, we will update our website to display the current version of this Privacy Notice. We will do our best to notify you of these new versions. ### 10. Anything else? If we haven’t answered your question yet, please contact us at privacy@uptake.com.